L'Oreal's hijab model Amena Khan pulls out of campaign over anti-Israel tweets

AFP|

Updated: Jan 23, 2018, 11.09 AM IST

L'Oreal's hijab model Amena Khan pulls out of campaign over anti-Israel tweets

PARIS: British model

Amena Khan

, who had been chosen by

L'Oreal

to appear in an

advertising campaign

in Britain, has pulled out over accusations she made anti-Israeli comments in a series of old tweets.

The French cosmetics giant last week selected her to be the first woman in a hijab for a mainstream shampoo campaign.

Khan's messages, posted on Twitter in 2014, have since been deleted.

"I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused," she said on Twitter on Monday.

"With deep regret, I've decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver."

pic.twitter.com/GGkfKaeyFa

— Amena (@amenaofficial) January 22, 2018

L'Oreal group, contacted by AFP, said it "approved" her decision.

"We appreciate the fact that Amena has apologised for the content of her tweets and for the reactions they may have aroused," it said.

It is not the first time a L'Oreal advertising campaign to promote diversity has foundered because of controversial social media comments by a model.

I arrived to a set that was beyond anything I could imagine. With several open studio areas spread across a giant building, the first thing that hit me was the scale of the project. There were colourful sets assembled with multiple people behind the cameras. Amongst the buzzing of constant activity, the crew & @lorealhair team would often smile & say hello, always welcoming. Shoots like this are invariably stressful somewhere along the line, but I didn’t detect a hint of that. ⠀⠀⠀⠀⠀In the makeup room, I couldn’t contain my excitement about the project. @karindarnell regaled us with stories about the celeb world (being Riri’s MUA), all the while swiftly working her magic with makeup. We exchanged stories of working & of motherhood. @neelamkg joined us. Being an internationally successful model, I’m always struck by how “real” & humble she is. All 3 of us chatted away about life, triumph & sacrifice. ⠀⠀⠀⠀⠀Lunch was great - lots of Vegan options so I was happy. The atmosphere was energised, especially as @ling.kt was on my table. She uplifts everyone around her. I ate quickly as we had some outdoor photography to do. ⠀⠀⠀⠀⠀Our beloved weather did the predictable… as we stood at the main door, it started to drizzle. But before I knew it, someone had slipped a robe & slippers on me. There I was, in a van with 5 other people from the team, driving down to the canal in the area. It was surreal but exhilarating. ⠀⠀⠀⠀⠀Back at the studio, super friendly @francescajordan did touch ups as it grew closer to my turn. The photographer was the legendary genius, @rankinarchive. A quiet, down to earth man, he was deliberate & thoughtful in every shot. I felt confident, unexpectedly calm & filled with gratitude. ⠀⠀⠀⠀⠀Then came the interview. @lillycon, the interviewer, put me at ease quickly. She has the kind of vibe that makes it easy to speak with honesty - to just be yourself. ⠀⠀⠀⠀⠀When the long day finished & I was back on the train home, I reflected... not on how awesome this campaign (obviously) is, but more on the kindness I was privileged to have encountered that day (in so many more ways), & the beauty in connection between human beings <3

A post shared by Amena (@amenaofficial) on

Last summer the group dropped British black transgender model

Munroe Bergdorf

over Facebook comments she made accusing all whites of racial violence.

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